Multimedia Solutions is a wholly owned subsidiary of Lenco Mobile. Multimedia Solutions has developed and operates our MMS messaging platform and solutions. Our MMS messaging platform links directly into the wireless carrier’s MMSC, using
an Internet Protocol interface. Once connected to the MMSC, we are able to signicantly reduce the size of an MMS message and to then send that MMS message to any make and model of handset, irrespective of operating system.
Our proprietary compression technology can reduce an MMS message by more than eighty percent, which in turn saves bandwidth costs for the wireless carrier.
Our MMS messaging platform offers wireless carriers a number of additional features and beneits, including the ability to track delivery reports, manage opt out requests, balance the MMS messaging load through the MMSC and embed a URL link in a MMS message. We are also able to personalize MMS messages in the same way that a mail merge function would work.