Press Releases

iLoop Mobile and Lenco Mobile Partner to Deliver a Comprehensive Turnkey Solution for MMS Mobile Marketing Worldwide

Partnership brings mobile marketing solutions and services leaders together offering a global solution set for MMS rich media marketing extending the effectiveness of mobile marketing.

San Jose, CA—July 25th, 2011—Leading mobile marketing provider iLoop Mobile today announced a partnership with Lenco Mobile Inc. (LNCM:PK) that delivers a comprehensive MMS turnkey solution that can be deployed worldwide. The partnership will provide brands, agencies, content publishers and other marketers a comprehensive technology platform for the delivery of rich media messaging including MMS messages and video to consumers’ phones in markets around the world.

We are very excited by this partnership, which is part of iLoop Mobile’s ongoing promise to offer cutting edge technologies and innovation to our customers,‖ says Matt Harris, chief executive officer at iLoop Mobile. ―MMS marketing campaigns provide push marketing that delivers conversion rates far higher than other mobile messaging campaigns because the outbound message is more engaging, offering a fast play media wow factor’ that creates a more compelling user experience. Also, partnering with Lenco Mobile allows us to deliver binary, downloadable content to over 210 million Verizon, AT&T, Alltel, Sprint, and Cricket subscribers in the US, as well as subscribers around the world.

According to industry expert, Tomi Ahonen, MMS messaging is currently a $34 billion per year market that is growing 17% per year. The active user base for MMS is over 2.1 billion, approximately 1 in 3 people worldwide. 90% of mobile phones in the world can send or receive an MMS message. Mobile subscribers sent 56 billion MMS messages in the United States during 2010, according to CTIA – The Wireless Association.

We are thrilled to partner with iLoop Mobile and to bring to the worldwide market an expanded solution and services platform for mobile marketing,‖ says Michael Levinsohn, chief executive officer and president at Lenco Mobile. This will enable brands, agencies and enterprises to avoid the high cost and inefficiencies of working with multiple vendors for different mobile campaign types. As an integrated platform, it unifies MMS, SMS, mobile sites, video streaming and many other mobile marketing technologies into one comprehensive solutions platform. Our MMS solutions especially offer a wide variety of scenarios such as rich media advertising messages including video, mobile billing, coupons, customer loyalty, retention and customer satisfaction programs.

A common MMS campaign tactic promotes a call to action in traditional media for customers to opt in via a keyword and short code to receive MMS rich media coupons. The coupons can include video, graphics, barcodes, animations or other multimedia elements, providing significant engagement opportunities that are not possible with plain text messages—all of which leads to higher redemption rates.

More advanced MMS campaigns can include 2D barcodes such as a Microsoft Tag placed on product packaging that consumers scan using a phone’s camera. The opportunity to scan the barcode incentivizes customers to receive a
coupon they can redeem at retail point of sale. In addition to capturing consumer insights, the barcode Tag provides easy ongoing consumer engagement. It also offers dynamic campaign management allowing the marketer to change offers or a landing page destination weekly or monthly, without changing the call to action in traditional media. Multiple campaigns can be created and tested with one Tag.

MMS campaigns offer the following competitive marketing advantages:

Flexible opt-in using keywords or barcodes like Microsoft Tag
High response levels through rich media engagement with mobile subscribers
Reduce direct mail costs
Unlimited text with rich media in a simple mobile messaging format with great use penetration
Campaigns can be designed for viral marketing for peer-to-peer forwarding amongst consumers
Measurable increases in brand awareness and real-time response rates with strong calls to action
Build a database of consumers for ongoing messaging to foster a loyal relationship with customers With this partnership, iLoop Mobile and Lenco Mobile now offer the market a single, fully integrated MMS platform that can reach billions of mobile subscribers worldwide, along with a suite of capabilities across the different mobile marketing technologies and consumer touch points.

About iLoop Mobile

As the leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media companies access to the world’s best mobile platform and the industry expertise to go with it. iLoop Mobile’s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaging, mobile coupons with point of sale integration, CRM based messaging, location-based services and targeting, mobile sites and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic professional services when needed.

Press contacts: Virginie Glaenzer | virginie dot glaenzer at iloopmobile dot com – T: + 1 408-799-8194 For more information visit our sites: Corporate site and mobile site www.iloopmobile.com Social Networks: Twitter, LinkedIn, Slideshare Create your own free SMS business card: www.txtcard.net Try Mobile Marketing for Free: www.freemobilemarketing.net

About Lenco Mobile

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile Inc. offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to proprietary MMS messaging solutions, the Company offers products and services such as mobi sites,
mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. Lenco Mobile Inc. is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom and Mexico.

Forward Looking Statements: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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LENCO MEDIA INC. Announces the Release of the RadioLoyalty™ Internet Radio App for iPhone and iPad

SANTA BARBARA, Calif. –(Business Wire)– Lenco Mobile Inc. (LNCM:PK) today announced that its wholly-owned subsidiary, Lenco Media Inc., released its new RadioLoyalty™ Internet radio app in the Apple (News – Alert) iTunes App Store. The new RadioLoyalty™ app works on both iPhones and iPads and allows users to tune in to their favorite Internet radio stations and earn RadioLoyalty™ points at the same time. The app is free and can be downloaded now.

“When we set out to create our iPhone (News – Alert)/iPad app, we really wanted to provide listeners with an easy, reliable and high quality way to listen to their favorite stations. There are lots of Internet radio apps in the marketplace; what sets the RadioLoyalty™ app apart is that we work directly with the broadcaster so we can provide higher quality streaming and make sure that the station will be available at all times”, said John Williams, President of Lenco Media Inc.

The market opportunity for mobile Internet radio is enormous. According to the Infinite Dial 2011, a study performed by Arbitron and Edison Research, an estimated 89 million Americans listen to Internet radio each month, and 19% of cell phone owners use their phone to listen to Internet radio. In fact, some companies in the Internet radio space, such as Pandora (News – Alert), have indicated that more than half of their listening occurs through mobile devices. “Our new RadioLoyalty iPhone and iPad app should help us take advantage of the trend of consumers using their mobile devices to listen to Internet radio”, said Williams.

The Lenco-RadioLoyalty internet radio platform enjoys the largest monthly unique audience, in the United States, as measured by comScore (News – Alert), the leading wb traffic measurement company. With a potential audience of more than 38.8 million unique listeners in April, 2011, the Lenco-RadioLoyalty™ platform provides more advertisers with access to the largest audience in the category that also contains Pandora®, CBS Radio, and Clear Channel (News – Alert).

About Lenco Media Inc.

Lenco Media Inc. provides software and services that Internet broadcasters use to increase their profitability, advertisers use to increase their ROI, and listeners use for unlimited, free access to the world’s greatest music, sports, talk and variety broadcasts. Lenco Media’s RadioLoyalty™ platform regularly leads comScore’s “Entertainment-Radio” category in terms of audience reached, the same category occupied by Pandora®, CBS Radio, and Clear Channel. Lenco Media Inc. also provides Jetcast® brand internet streaming, the ReplaceAds™ ad network, and the UniversalPlayer™ brand media player. Lenco Media Inc. is a wholly-owned subsidiary of Lenco Mobile Inc., (LNCM:PK) a global provider of advertising and technical platforms for the mobile and online marketing sectors.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile Inc. offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to proprietary MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. Lenco Mobile Inc. is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom and Mexico.

Forward Looking Statements.

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements, including expectations concerning the Company’s ability to successfully launch its mobile phone products or services in new geographic territories, market acceptance of its new Lenco Media Inc. internet broadcasting business, anticipated trends in financial results, and other financial and business results. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause its actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. For a discussion of certain risk that may impact the Company’s operations see the discussion under “Risk Factors” in the Company’s annual report on Form 10-K and other documents filed with the SEC. Neither Lenco Mobile Inc. nor any Company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. Lenco Mobile Inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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LENCO MOBILE INC. Reports 2010 Financial Results,
Strengthens Balance Sheet, Expands Global Mobile Reach and Implements New Internet and Mobile Radio Strategy

SANTA BARBARA, California — Lenco Mobile Inc. (LNCM:PK) today announced financial results for the year ended December 31, 2010.

Year End Highlights:

Improved working capital and shareholder’s equity
Expanded global footprint
Key acquisitions in mobile technology as well as the mobile and online entertainment sector
Sale of assets in the online education lead generation vertical

Financial and Operations Overview:

“2010 was a year of strengthening our balance sheet, expanding our global mobile reach and deploying a growth-driven online strategy,” said Michael Levinsohn, CEO and President of Lenco Mobile Inc. “Historically, we have been constrained by the lack of capital necessary to realize our growth potential. In the third quarter of 2010, we attracted additional capital into Lenco Mobile, providing third-party validation of our potential and, more importantly, enabling us to now aggressively pursue our market opportunities,” he said.

Lenco Mobile Inc. raised $10.0 million in September 2010 from a Series A preferred stock issuance. Management participated in the raise by purchasing approximately $0.8 million of Series A preferred stock which was funded in December 2010 and January 2011. At December 31, 2010, the company had $9.3 million in cash and $1.9 million in debt and accrued interest. Total assets also grew significantly from $19.0 million at December 31, 2009 to $47.8 million at December 31, 2010. Working capital improved by $8.4 million from December 31, 2009 to 2010. The company paid $0.2 million in debt and note holders converted to equity approximately $3.9 million of debt and accrued interest in 2010.

“We expanded our global footprint in 2010 by making significant progress in developing relationships and establishing or testing connectivity with wireless carriers in Mexico, Colombia, Singapore, Australia, New Zealand, the United Kingdom and the United States. In many of these countries we are now able to send MMS and SMS messages with multiple carriers,” Levinsohn stated. “Mobile phones are becoming an integral part of our daily lives, especially as more phones are connected to the internet. By securing connectivity with the wireless carriers we are positioning ourselves to offer our products and services to brand owners in those markets. The carriers are also a potential customer, with advertising budgets to spend on customer retention and driving average revenue per user, all of which will benefit us in the future,” he added.

Discussing key strategic initiatives during 2010, Levinsohn noted, “We strengthened our mobile platform with the acquisition of a fully integrated Signaling Gateway (‘SGW’) solution. We now have the capability to provide MMSC, SMSC, Location-Based Services and USSD solutions using MM7 and SS7 protocols and to deliver high volumes of messages to mobile phones. Our mobile messaging platform is now one of the most advanced, if not the most advanced, in the SMS and MMS sector, with significant throughput capacity. Delivery of content to both mobile devices and on the internet is moving towards IP protocol-based solutions and, as data rates improve, larger files will be delivered to mobile phones in shorter time periods. This technological evolution facilitates our business model of providing rich media advertising and other services to mobile phones, leading to significant market opportunities. In addition, our acquisition of Jetcast, Inc., which we have subsequently renamed Lenco Media Inc., gives us exposure to the high growth mobile and online entertainment sector.”

Lenco Media Inc. provides technical and marketing solutions designed to make internet and mobile broadcasting profitable for broadcasters and advertisers. As recently as January 2011, the company’s internet radio advertising network was ranked number one by comScore in the “Entertainment-Radio” category in total minutes, total page views and potential reach with 37.9 million unique visitors per month in the United States alone. Pandora, CBS Radio, AOL Radio, Yahoo Radio, Westwood One and Clear Channel are also included in the category.

During the year, the company also sold its online education lead generation business for $2.8 million. The sale is recorded as a discontinued operation under US GAAP accounting rules. Accordingly, 2010 and 2009 revenues have been restated to reflect the sale of the discontinued operation. Commenting on the sale, Levinsohn said, “The education lead generation business peaked in mid-2010 and started to show a decline in revenue and profitability towards the end of the year. This, together with the increased regulatory intervention and focus on the educational sector as a whole, prompted us to sell that business. We received what we believed was a satisfactory offer for the business and management took a view that the additional cash could be better utilized to establish our mobile and online entertainment business here in the United States.”

The operating results for the online education lead generation business have been presented in Lenco Mobile Inc.’s 10-K consolidated statement of operations for fiscal 2010 and 2009 as discontinued operations and its effects are summarized below:

Year Ended December 31.	Reconciliation of Non-GAAP Financial Measure: Earnings before interest, taxes,
	2010	2009
Revenue	$ 15,949,845	$ 12,226,488
Revenue related to discontinued operations	(7,592,514)	(2,889,697)
Net revenue	8,357,331	9,336,791

Cost of sales	8,855,654	4,964,194
Cost of sales related to discontinued operations	(6,241,291)	(1,831,819)
Net cost of sales	$ 2,614,363	$ 3,132,375

Gross profit	$ 7,094,191	$ 7,262,294

Gross profit after discontinued operations	$ 5,742,968	$ 6,204,416

As per the table below, Lenco Mobile Inc. recorded a non-US GAAP, EBITDA, as adjusted loss of $1.9 million in 2010 versus a profit of $1.5 million in 2009. Commenting on the loss, Levinsohn said, “Financial 2010 was the first year in which we posted an EBITDA loss. We are obviously disappointed with the loss, but we believe the investment in our future growth is necessary. We are working diligently to speed up the time to market in all regions. The investment in the international offices and the new technology added approximately $1.3 million of expense in 2010. We expect this spend to generate meaningful revenue over the course of 2011.”

Reconciliation of Non-GAAP Financial Measure: Earnings before interest, taxes,
depreciation and amortization (“EBITDA”) and EBITDA, as adjusted:
	Year Ended December 31,
	2010	2009
	(unaudited)	(unaudited)
Net loss attributable to common stockholders	$ (9,127,868)	$ (1,574,054)
Interest expense, net	722,104	301,611
Provision for income taxes	(58,302)	334,159
Depreciation, amortization and impairment loss	4,813,228	2,242,237
Depreciation, amortization within discontinued operations	63,281	28,129
EBITDA	(3,587,557)	1,332,082
Compensation expense – non-cash	14,245	-
Compensation expense – non-cash	14,245	-
Preferred dividend expense	165,193	-
Preferred stock beneficial conversion feature	1,458,236	-
Debt re-organization expense	-	168,000
EBITDA, as adjusted	$ (1,949,883)	$ 1,500,082

Use of Non-GAAP Measures

This press release includes non-GAAP financial measures such as EBITDA and EBITDA, as adjusted. The Company defines EBITDA, as adjusted as EBITDA not including the impact of certain non-cash items, such as employee and director non-cash compensation expense, impairment of intangible assets, dividends paid in-kind, and changes in fair value of derivative liabilities.

The Company believes that EBITDA and EBITDA, as adjusted provides meaningful supplemental information regarding its performance by excluding certain expenses that may not be indicative of the core business operating results and in the case of derivative liabilities may fluctuate significantly from period to period based on changes in the Company’s stock price. The Company believes that these non-GAAP financial measures may help in comparing current-period results with those of prior periods as well as with its peers. The Company presents this information to investors as an additional tool for evaluating its financial results in a manner that reflects ongoing operations and facilitates comparisons with operating results from prior periods.

These non-GAAP financial measures are not a measure of financial performance or liquidity calculated in accordance with accounting principles generally accepted in the United States, referred to herein as “US GAAP,” and should be viewed as a supplement to, not a substitute for, our results of operations presented on the basis of GAAP.

Conference call

Lenco Mobile will host a conference call at 1:30 p.m. Pacific time (4:30 p.m. Eastern time) today March 29, 2011 to discuss its fourth quarter and 2010 year-end results. Participating in the call will be Michael Levinsohn, chief executive officer.

The call is open to the public and may be accessed by dialing the following number ten minutes prior to the scheduled conference call time: 888-297-0353. International callers should dial 00-1-719-785-1765. The conference ID/password will be 3153532. If you are unable to participate in the call at this time, a telephonic replay will be available at 7:30p.m. Eastern time on March 30, 2011 through Tuesday, April 5th at 11:59 p.m. Eastern time. To access the replay, please dial 877-870-5176. International callers should dial 00-1-858-384-5517. The pass code will be 3153532.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as Build.mobi(TM), mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company’s Lenco Media Inc. subsidiary provides products that make internet and mobile broadcasting profitable for broadcasters and advertisers. Lenco Media’s RadioLoyalty(TM), ReplaceAds(TM), UniversalPlayer(TM) and Jetcast(R) brand streaming products eliminate costs and increase revenue for broadcasters and increase advertisers’ return on their advertising investment. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom, Mexico and Colombia.

Forward Looking Statements.

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LENCO MOBILE INC. Continues International Expansion and Sees Growth Opportunities in the United States for MMS Solutions

Lenco Mobile Inc.’s (LNCM:PK) CEO & President, Michael Levinsohn discussed the trends in the mobile industry and market opportunities for his company in an interview earlier today. Levinsohn noted that during 2010, wireless subscribers in the United States sent over 2 trillion text messages and 57 billion MMS messages, according to CTIA – The Wireless Association. This represents growth of 31% and 62% respectively over 2009. This growth, together with the increased number of smart phones will continue to create pressure on wireless carriers to roll out improved infrastructure.

According to industry experts Chetan Sharma Consulting, wireless penetration in the United States crossed the 100% mark in December 2010. This figure is supported by CTIA – The Wireless Association who estimate that there are now 302 million wireless subscribers in the United States. Average Revenue Per User, the industry metric to measure performance continues a decline for voice usage in the United States. While more time is spent talking on mobile phones, the revenue generated by the carriers is decreasing. Revenue for data services and messaging however continues to steadily increase.

Levinsohn noted, “The trends in the United States mirror what is happening elsewhere in the world. The bulk of MMS messaging here is what we describe as P2P or person to person messaging. As brand owners and wireless carriers start to deploy A2P or application to person messaging, the volume will grow significantly. All of this augurs well for Lenco Mobile as we continue to expand internationally. Carriers are all looking for an integrated business solution that drives ARPU and helps them retain customers. When the market reaches 100% saturation, the fight to retain customers is going to increase dramatically, and carriers can’t simply throw money at the problem. They need to become more efficient in managing subscriber relationships, which is our core competency.”

Levinsohn went on to add, “We are also making excellent progress in the international market and we have three new carrier installations that we expect to come on stream within the next 30 days. In each instance the carriers have identified the value that we have to offer both technically and strategically and they have given us the go ahead to install our messaging solutions, which ultimately means new revenue for us. Unfortunately, due to the sensitive nature of the contracts we will no longer provide specific details of each new installation, but we will provide commentary on broader market developments.”

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as Build.mobi™, mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company’s Lenco Media Inc. subsidiary provides products that make internet and mobile broadcasting profitable for broadcasters and advertisers. Lenco Media’s RadioLoyalty™, ReplaceAds™, UniversalPlayer™ and Jetcast® brand streaming products eliminate costs and increase revenue for broadcasters and increase advertisers’ return on their advertising investment. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom, Mexico and Colombia.

Forward Looking Statements.

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LENCO MOBILE INC. Announces Successful Mobile Platform Connectivity in Singapore

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Lenco Mobile Inc. (LNCM:PK) today announced that it has successfully tested connectivity in Singapore using the company’s proprietary MMS messaging platform, via M1, a leading Singapore based wireless carrier.

Making the announcement, Michael Levinsohn CEO and President of Lenco Mobile Inc. said, “Yesterday we sent the first test messages via M1 in Singapore to mobile handsets using our new generation MMS messaging platform. The test messages were all in 3GP video format and were delivered to a range of mobile handsets including Apple’s iPhone and BlackBerry’s smartphones. This demonstrates that we can deploy and integrate our platform within weeks. We are currently testing connectivity with SingTel and StarHub in Singapore and we hope to complete the testing within the next week. Once connectivity is established we will be able to offer clients in Singapore access to the full range of our mobile solutions including MMS video advertising, SMS marketing, mobi sites, mobile newspapers, mobile greeting cards and mobile financial statements.”

M1 Limited (M1) has approximately two million subscribers and is Vodafone’s alliance partner in Singapore. M1 recently announced that, for the first time in Asia, all three wireless carriers were joining together to launch a common brand called “Connecting Tones.” Connecting Tones is a music ring back tone service offered by all three carriers which enables music to be heard while a mobile subscriber is on hold.

The Lenco Mobile MMS messaging platform is currently used by wireless carriers in South Africa, Australia and New Zealand to deliver MMS messages to all major makes and models of handsets. The Lenco Mobile MMS platform is capable of compressing video and other rich-data file formats for high-speed delivery over a wireless carrier’s mobile network. Worldwide, wireless carriers are seeing significant growth in the volume of MMS messages and other data services. Lenco Mobile plans to capitalize on the increased demand for rich-data applications by offering its messaging solutions to carriers in Africa, Asia, Europe, Latin America and the United States. The company is currently in testing with a number of wireless carriers and hopes to commercially launch its services in Singapore, Korea, Mexico, Colombia, the United Kingdom and the United States before the middle of 2011.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to proprietary MMS messaging solutions, the Company offers products and services such as Mobi Sites, mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom and Mexico.

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LENCO MOBILE INC. Launches Mobile Internet Site Management Platform With Release of Build.mobi™

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Lenco Mobile Inc. (LNCM:PK). Lenco Mobile Inc.’s wholly-owned subsidiary, Lenco Mobile USA Inc., today launched its Build.mobi™ platform which enables brand owners to build and manage mobile, search engine-optimized internet websites through a central interface.

“Build.mobi™ provides small and medium sized business owners with a sophisticated tool to market their products and services to the millions of Smartphones that are in use today. Build.mobi™ is a fully-automated platform which builds Mobi Sites literally in minutes.”
Announcing the new platform, Gideon Rubin, COO of Lenco Mobile USA Inc., said that “Build.mobi™ provides small and medium sized business owners with a sophisticated tool to market their products and services to the millions of Smartphones that are in use today. Build.mobi™ is a fully-automated platform which builds Mobi Sites literally in minutes.” Explaining the difference between an internet site and a Mobi Site, Rubin added “Because of the screen size of a mobile phone, the content of the Mobi Site has to be specially formatted, or rendered, for each make and model of mobile phone. This is a challenging process and one that we have now fully automated. In the near future, we are integrating our SMS and MMS messaging platform, so that our clients can create, manage, and market, with immediacy, to their mobile consumers.”

Using the Build.mobi™ platform, clients can push content, alerts, and other marketing actions in real time to one or more sites. Mobile websites created through Build.mobi™ will also deliver value-added services such as mobile ticketing and mobile coupons or vouchers to stimulate foot traffic, as well as mCommerce. The Build.mobi™ infrastructure allows clients to serve their own ads or use third-party ad serving. Every mobile website built with Build.mobi™ comes with managed and detailed analytics. The mobile website builder has a “do it yourself,” or mass upload feature, for businesses with the need to have multiple sites for different locations or products. Clients can create a site or landing page using completely customizable pre-populated templates, simple click-and-go formatting options, and a user library where clients can upload logos, banners, and more with the Build.mobi™ “drag and drop” interface. This interface allows users to place preset plug-ins or uploaded files directly into the mobile phone sample for preview. Clients can add dynamic interaction with Build.mobi™ plug-ins like Google Maps and Directions, Click to Call, Mobile Advertisements, Interactive Text Editor, and Contact Forms are all available in this version.

For more on Build.mobi
Facebook: http://www.facebook.com/buildmobi
Twitter: http://twitter.com/mobisites

For more on Lenco Mobile USA Inc.
Facebook: http://www.facebook.com/lencomobileusa
Twitter: http://twitter.com/lencomobileusa

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as Build.mobi™, mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company’s Lenco Media Inc. subsidiary provides products that make internet and mobile broadcasting profitable for broadcasters and advertisers. Lenco Media’s RadioLoyalty™, ReplaceAds™, UniversalPlayer™ and Jetcast® brand streaming products eliminate costs and increase revenue for broadcasters and increase advertisers’ return on their advertising investment. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom, Mexico and Colombia.

Forward Looking Statements.

This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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LENCO MOBILE INC. Announces the Launch of Mixed Martial Arts (MMA) and Combat Sport Video Site, Fighting.com

SANTA BARBARA, Calif.–(BUSINESS WIRE)– Lenco Mobile Inc. (LNCM:PK) today announced the launch of Fighting.com, a video website devoted to combat sports like mixed martial arts (MMA) and boxing. The new site features MMA content from IFC (International Fighting Championships) and others, with more fighting content being added each week. The site is optimized for use by smart phones and mobile devices from around the world. With one in three Americans searching the mobile web, according to comScore and Pew Internet Research, Fighting.com is positioned to take advantage of this growing market.

“We are excited to team with Howard Petschler, the well known MMA promoter, and the IFC, to develop Fighting.com into a world-class web property optimized for use by smart phones and mobile devices,” said Michael Hill, CEO of Lenco Mobile USA Inc., a Lenco Mobile Inc. subsidiary.

“I am looking forward to providing MMA enthusiasts and other combat sport enthusiasts with easy access to the greatest fighting videos available on mobile phones, PCs and other devices. Lenco has significant experience in each area which will allow us to provide great new features to our expanding user base,” said Howard Petschler, founder of IFC.

Fighting.com features forums, a membership club, and content to educate and entertain fans. The website contains streaming fight videos, interviews, news, photos, a radio player, loyalty points, membership tiers, user -generated content opportunities, forum discussions, and more. For fans interested in viewing streaming video or photos, the website includes a video and photo gallery which displays fights by category. Site visitors can stay current with local MMA sport events and more. The content management system integrated with the website makes it easy to expand the website as the interest in MMA and other combat sports grow.

The website also includes several interactive features like video and photo submission for publication on the website, and a forum discussion page that allows visitors to leave comments and engage the site’s editors. Current members are encouraged to read, post, view, and engage with the website for increased loyalty points which can be redeemed for Fighting.com merchandise from the Fighting.com Shop. A premium subscription to the Fighting.com site allows users exclusive content not viewable to visitors with free memberships.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Sinapore, Australia, the United Kingdom and Mexico.

Forward Looking Statements.

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LENCO MOBILE Acquires New Mobile Messaging Platform

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Lenco Mobile Inc. (Pink Sheets:LNCM) today announced that its wholly owned subsidiary, Lenco Technology Group Limited had acquired certain strategic assets which further enhance its mobile messaging platform, from Angelos Gateway Limited.

Making the announcement, Michael Levinsohn, Lenco Mobile’s CEO and President, said, “We have acquired a signaling gateway platform from Angelos Gateway Limited which is highly complementary to our existing product offering. This latest transaction provides us with a fully integrated platform that includes state of the art SMS, MMS, instant messaging and location based solutions. The benefits for our wireless carrier clients are immediate because we can offer scale and high speed messaging on one platform. As opposed to developing these solutions ourselves and losing time to market, we acquired the assets from a tried and tested team who have many years of experience in the mobile industry. As wireless carriers invest heavily in new generation platforms, such as Long Term Evolution, the volume of rich data solutions which they offer will increase.”

According to the CTIA Wireless Industry Association, carriers in the United States have invested a cumulative $295 billion in the industry since 1985 and in the next two years, further investment is required in order to deliver enhanced data services on 4G networks. The two largest carries in the United States, AT&T and Verizon are expected to invest $20 billion each in technical infrastructure to meet the demand for mobile services including MMS messaging and mobile Internet.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high-growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as high volume internet and mobile ad-impression serving, loyalty programs, Mobi Sites, mobile greeting cards, mobile statements, online support, search and database marketing. In addition, the Company’s Jetcast, Inc. subsidiary provides products that make Internet broadcasting profitable for broadcasters and advertisers. Jetcast’s RadioLoyalty™, ReplaceAds™, UniversalPlayer™ and Jetcast® brand streaming products eliminate costs and increase revenue for broadcasters and increase advertisers’ return on their advertising investment. Jetcast’s products reach a potential Internet radio and television audience of more than 40.7 million people in the United States, and over 75 million worldwide. The Company is headquartered in the U.S. and has operations in Australia, Mexico, South Africa, South Korea, and the United Kingdom.

Forward Looking Statements.

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LENCO MOBILE to Present at LD Micro’s 3rd Annual MICRO Cap Conference

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Dec. 3, 2010– Lenco Mobile Inc. (PINKSHEETS: LNCM) today announced that the Company will present at LD Micro’s 3rd Annual MICRO Cap Conference at the Luxe Sunset Hotel in Los Angeles on December 9, 2010. The presentation by Michael Levinsohn, CEO of Lenco Mobile, is scheduled to begin at 3:30PM Pacific Standard Time.

Investors and interested parties may get more information about the conference and Lenco Mobile’s participation here: http://ldmicro.com/companies/lncm/.

About Lenco Mobile Inc.

Forward Looking Statements

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LENCO MOBILE Establishes Regional Head Office in Singapore

SANTA BARBARA, Calif.–(BUSINESS WIRE)– Lenco Mobile Inc. (LNCM:PK) today announced that it has established a regional office in Singapore to address the rapidly growing market for mobile marketing solutions in Asia. The Singapore office will also oversee operations in India, Indonesia, Hong Kong, Malaysia, Philippines, South Korea, Thailand, and Vietnam.

Making the announcement, Michael Levinsohn, Lenco Mobile’s CEO and President said, “We have set up a regional head office in Singapore because of the demand that we are experiencing for our products in Asia. Mobile phone technology in Asia is more advanced in terms of subscriber services than most of the world. Mobile payment and mobile loyalty programs have been in existence here for years and data rates enable the delivery of rich media solutions such as MMS messaging. We also chose Singapore as a regional hub because the government has invested significantly in the telecommunications sector and Singapore is a leading world economy with economic growth for 2010 expected to be around 15%. Singapore also offers exceptional living standards for all residents. It is a great location for us.”

Lenco Mobile has established Lenco Mobile Asia Pte Ltd. and appointed key executives to oversee operations. The Chairman of Lenco Mobile Asia is Patrick Pitcher, the former CEO of Saatchi & Saatchi Asia Pacific and Africa. Mr. Pitcher is also a director of the Singapore Tourism Board and Chairman of Group Edge, an Internet, digital and CRM marketing company with offices in Thailand and Vietnam. The Director of Business Development is Christopher Joseph, a former regional director of leading international time share company, RCI and co-founder of Australian based Endless Rewards Loyalty Company. The third member of the team is Jarret Le Roux, currently the CEO of Multimedia Solutions Australia, Lenco Mobile’s partner in that region. Mr. Le Roux will continue to partner with Lenco Mobile in Australia as well as direct operations for the Asian region. Lenco Mobile Asia is currently testing connectivity with the major wireless carriers in the region and expects to be operational by the end of the first quarter of 2011. An office will be opened in Seoul at the beginning of 2011. The CEO of Lenco Mobile Korea is Sean Ryu, a former Nielsen Research executive in South Korea, who has several years of experience in the mobile industry throughout Asia.

Commenting on the establishment of Lenco Mobile Asia, Mr. Pitcher said “The mobile industry is seeing significant growth worldwide and given Lenco Mobile’s recent success at the world Mobile Marketing Association Forum in Los Angeles, there is no doubt in my mind that Asia is going to provide a great market for us.”

About Lenco Mobile Inc.

Forward Looking Statements.

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LENCO MOBILE INC. Wins Multiple Awards at 6th Annual MMA Global Mobile Awards Ceremony in Los Angeles

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Lenco Mobile Inc. (PINK SHEETS: LNCM) today announced that Multimedia Solutions, its wholly owned South African subsidiary had partnered with Mr. Price to win multiple awards at last night’s 6th Annual Mobile Marketing Association Ceremony held in Los Angeles.

The Multimedia Solutions campaign designed and executed for Mr. Price was overall winner in the category for Global Relationship Building and regional winner for Europe, Middle East and Africa in the Products and Services Launch category. The Mobile Marketing Association is the world wide body that represents the interests of the wireless carriers and marketers in promoting use of mobile phones as a technology and marketing platform.

The Multimedia Solutions campaign designed and executed for Mr. Price was also the overall winner in the recent South African Direct Marketing Association’s Annual Awards, wining the coveted Inkosi Assegai award. This award recognizes the top direct marketer in South Africa and is testimony to the rise of mobile phones as a marketing channel.

Multimedia Solutions is the mobile partner for Mr. Price, a leading clothing retailer in South Africa. During 2010, Multimedia Solutions and Mr. Price developed a number of innovative marketing programs for Mr. Price’s customers. The new solutions included targeted mobile adverts delivered via MMS message and interactive Mobi Sites for Mr. Price Money. Mr. Price recently announced that net profits were up 50% year over year.

At the awards ceremony last night, Michael Levinsohn CEO and President of Lenco Mobile Inc. said “These awards are testimony to the great partnership that we have with Mr. Price. We can only be as innovative as your client allows and we have certainly received fantastic support from Donovan Baney at Mr. Price.”

About Lenco Mobile Inc.

Forward Looking Statements.

Top

LENCO MOBILE INC. Announces Launch of Successful Mobile Campaigns in Australia and South Africa & Establishes Certification for MMS Messaging in the United States

Press Release Source: Lenco Mobile Inc. On Tuesday November 2, 2010, 3:43 pm EDT

SANTA BARBARA, Calif.–(BUSINESS WIRE)– Lenco Mobile Inc. (LNCM:PK) today announced completion of a mobile campaign for a leading wireless carrier in Australia and an agreement to supply MMS-based mobile marketing services to a leading bank in South Africa. Separately, Lenco Mobile announced certification for MMS messaging in the U.S. with Verizon Wireless as part of the Company’s plans to offer its platform, products and services worldwide.

Making the announcement, Michael Levinsohn CEO and President of Lenco Mobile Inc. said “We have recently carried out a campaign for a leading wireless carrier in Australia, with exceptional results. The campaign was an MMS-based offer to subscribers for the new Samsung Galaxy Tablet which features the Android® Froyo 2.2 operating platform. The campaign delivered amongst the highest returns ever seen by any of our wireless carrier clients with 87.5% of the MMS messages opened and a 15% conversion rate to pre-launch for the product on the carrier’s Mobi Site. This is a perfect example of a successful, integrated mobile marketing campaign using MMS messaging.” Levinsohn added “Australia is becoming a great new market for us and we are now starting to see positive financial returns from the region as well.”

Lenco Mobile’s South African subsidiary recently signed an agreement to supply MMS-based mobile marketing services to one of the leading banks in the region. The services to be provided include design, creation, distribution and reporting for the bank’s MMS marketing activities. Lenco Mobile also announced that the company has signed a number of agreements to deliver personalized mobile statements to consumer’s mobile phones via MMS. This product has been provisionally patented by Lenco Mobile and will enable the both wireless carriers and brand owners to significantly reduce the amount of paper used to communicate with their customers. Lenco Mobile estimates that the new product will save approximately $15 million in paper-based communication costs for clients over the next twelve months.

Levinsohn announced that Lenco Mobile has been certified for MMS messaging in the United States with Verizon Wireless, after successful testing of Lenco’s new messaging platform which is deployed remotely via the Internet. “We have partnered with OpenMarket to access all of the major carriers in the United States and as recently as last week we were given approval to commercially launch our services. We have a number of new clients who are all on standby to use our services and now that we have connectivity, we expect to build a significant MMS messaging business in the U.S. market” said Levinsohn.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Australia, the United Kingdom and Mexico.

Forward-Looking Statements

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LENCO MOBILE INC. Secures $10 Million Series A Convertible Preferred Stock Financing

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Lenco Mobile Inc. (Pink Sheets: LNCM – News) today announced that Pablo Enterprises LLC has signed a definitive agreement to acquire $10 million of Lenco Mobile’s Series A Convertible Preferred Stock. As a condition to the financing, Lenco Mobile’s management is also participating in the transaction investing $750,000 in the Series A Convertible Preferred Stock.

Michael Levinsohn, CEO and President of Lenco Mobile, said, “The $10 million investment enables us to increase the speed at which we expand internationally. The demand for our services and solutions is particularly high right now, given that wireless carriers are increasingly reliant on data revenue to keep growing.”

In recent weeks, Lenco Mobile has successfully launched a number of its solutions for clients in South Africa, Australia, and Mexico including its itemized billing solution for banks and retail clients. As opposed to receiving an account statement via the mail, customers can now receive monthly statements in MMS format, via their mobile phones. This delivery method is measurable because the sender can see when the MMS statement was received and is also highly secure because of the encryption used to deliver the MMS message. Lenco Mobile management believes that the market for mobile phone-based itemized statements is tens of millions of statements per month, particularly in the developing markets like Africa and parts of Asia where postal infrastructure is lacking.

Detailed Information concerning the terms of the Series A Convertible Preferred Stock and the financing transaction can be found in Lenco Mobile’s report on 8-K filed with the SEC.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Australia, the United Kingdom and Mexico.

Forward-Looking Statements

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LENCO MOBILE INC. Announces Acquisition of Jetcast, Inc.

SANTA BARBARA, Calif., Sep 20, 2010 (BUSINESS WIRE) — Lenco Mobile Inc. today announced that it has signed a definitive agreement to acquire Jetcast, Inc., a leading provider of monetization solutions for Internet radio and television broadcasters.

Announcing the acquisition, Michael Levinsohn, CEO and President of Lenco Mobile, said, “Over the last eight months, we have been building the RadioLoyalty(TM) platform with Jetcast. During that time it became evident that Jetcast has a unique, defensible and highly scalable business that, when coupled to our mobile and internet technology platforms, provides our carrier partners and mobile brand advertisers with superior advertising solutions and better ROI.”

In August, Jetcast’s ReplaceAds(TM) Internet radio and television advertising network, was ranked number one by comScore in the “Entertainment-Radio” category, with potential reach of 40.7 million unique visitors in the United States. Pandora, CBS Radio, AOL Radio, Yahoo Radio, WestwoodOne and Clear Channel are also included in the “Entertainment-Radio” category.

“The Jetcast shareholders were unanimous in their support for the transaction because they felt that Lenco Mobile will expand Jetcast’s already large and diverse group of Internet and mobile broadcasters. The close relationship with Lenco Mobile provides additional resources, products and services that Jetcast believes will grow their audience, broadcaster base, and monetization capabilities even faster,” said John Williams, CEO of Jetcast.

The acquisition, which is subject to customary closing conditions, is expected to close by the end of the month.

About Jetcast

Jetcast provides products that make Internet broadcasting profitable for broadcasters and advertisers. Jetcast’s UniversalPlayer(TM), RadioLoyalty(TM), ReplaceAds(TM) and Jetcast(R) brand streaming products eliminate costs and increase revenue for broadcasters and increase advertisers’ return on their advertising investment. Jetcast’s products reach a potential Internet radio and television audience of more than 40.7 million people in the United States, and over 75 million worldwide.

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as mobile sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Australia, the United Kingdom and Mexico.

Forward-Looking Statements

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LENCO MOBILE INC. Rapidly Expands Online and Mobile Automotive Vertical Marketing with Acquisition of G2AA, LLC.

SANTA BARBARA, Calif., Aug 23, 2010 (BUSINESS WIRE) — Lenco Mobile Inc. (Pink Sheets: LNCM) today announced that it has expanded its online and mobile automotive marketing vertical with the acquisition of G2AA, LLC. The acquisition closed on August 13, 2010.

G2AA is engaged in the business of online retail sales and the advertisement of automotive equipment, parts and supplies. Following the acquisition, Lenco Mobile will own premium domain names, websites, software, and databases. These new domains and e-commerce-enabled websites are primarily related to the automotive industry and complement the Company’s existing premium domain portfolio.

Announcing the transaction, Michael Levinsohn, CEO and President of Lenco Mobile, said, “We have built a strong business platform for online and mobile marketing, and with the acquisition of G2AA’s assets and resources, we expect to greatly expand our presence in the key automotive vertical. G2AA provides us with a large consumer, publisher and advertiser base, which can be leveraged by our online and mobile marketing platforms. We provide unparalleled technology that enables our clients to effectively reach consumers in creative formats via online and mobile devices in order to create awareness and to transact. We continue to expand our online and mobile presence in other verticals including education, career, insurances, investments and entertainment. This transaction is another example of how brands are being leveraged in the rapidly converging mobile and online worlds.”

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. The Company is headquartered in the U.S. and has operations in South Africa, South Korea, Australia, the United Kingdom and Mexico.

Forward-Looking Statements

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LENCO MOBILE INC. Announces Fiscal 2010 Second Quarter Results

-Second quarter revenue increased 18% and year-to-date revenue increased 53% year-over-year-

-Company continues to generate positive EBITDA: $300,000 and $1 million for three and six months ended June 30, 2010, respectively-

-Company strengthens its balance sheet and working capital-

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Lenco Mobile Inc. (Pink Sheets: LNCM) today reported financial results for the second quarter ended June 30, 2010.

Revenue for the second quarter of 2010 increased 18% to $5.2 million versus revenue of $4.4 million in the second quarter last year and an increase of 53% in year-to-date revenues to $9.0 million compared to the first six months of last year. Gross profit for the second quarter increased 32% to $3.0 million, compared to $2.3 million in the second quarter of last year. Operating expenses for the second quarter 2010 were $3.4 million, compared to $2.1 million in the second quarter last year. After the increase in operating expenses, which were primarily related to the development of the Company’s new technology solutions and expansion of business development and operations internationally, the net loss for the second quarter of 2010 was $0.7 million, compared to net loss of $0.1 million in the second quarter last year. Nonetheless, the Company generated $300,000 of EBITDA for the three months ended June 30th 2010, and $1.0 million for six months ended June 30, 2010. Please see the note regarding the reconciliation of EBITDA at the end of this release.

In addition to the solid growth in the core South African and U.S. markets, Lenco Mobile Inc. reported substantial progress in opening new markets. In the second quarter, the Company’s distributor in Australia ran a successful MMS messaging campaign for Optus on their network. The Company successfully tested the delivery of MMS messages through Iusacell and Telcel’s networks in Mexico and added representatives and staff in Mexico and South Korea to support anticipated operations in those territories.

Discussing the financial results, Michael Levinsohn, CEO of Lenco Mobile said that “The increase in operating costs was necessary in order to provide a solid platform from which to grow. We believe that one of our competitive advantages is our ability to provide clients with technically superior platforms and solutions that are secure and scalable.”

Levinsohn continued, “During the last six months we have significantly enhanced our MMS messaging platform as part of our ongoing objective to deliver leading edge, scalable and secure solutions to our wireless carrier customers. Our enhanced MMS messaging platform enables us to send more MMS messages, more effectively through a wireless carriers’ MMSC or Multimedia Messaging Switch Center. The new MMS messaging platform is operationally installed at Vodacom in South Africa, where it has been well received. The platform can be deployed anywhere in the world via our unique cloud-based server solution and increases our ability to remotely manage, monitor and support our international installations.”

As of June 30, 2010, the Company had cash and cash equivalents of $1.1 million, compared to $0.4 million as of December 31, 2009. At the end of the second quarter of 2010, the Company had positive working capital of $0.2 million, compared to a working capital deficit of $2.1 million at December 31, 2009. This improvement in working capital is a result of the increase in sales and collected cash, conversion of $2.8 million of debt and accrued interest to shares of common stock, and payments on the Company’s contingent consideration liability from the acquisition of the South African subsidiary of approximately $0.6 million in the first six months of 2010. Long-term debt, including current maturities, was $2.8 million at the end of the second quarter of fiscal 2010, compared to $3.7 million at the end of fiscal 2009.

Subsequent to the end of the second quarter of 2010, the Company converted a $700,000 note payable to shares of its common stock on July 13, 2010. This conversion provides the Company greater flexibility for strategic investments in its business in the second half of 2010.

Michael Levinsohn, CEO and President of Lenco Mobile, stated, “We are pleased with the progress that we made with our business in the second quarter, as we grew our top line, continued to generate positive EBITDA and significantly strengthened our balance sheet. We continue to attract new customers and increase revenue from our existing customer base in both our mobile and internet segments. This highlights the increased demand for our product and service, as we are continuing to partner with more leading brands.”

About Lenco Mobile Inc.

Lenco Mobile Inc. owns and operates businesses focused on the high growth mobile marketing and Internet sectors. Lenco Mobile Inc. owns Multimedia Solutions, Lenco Media Inc., Digital Vouchers and CellCard. Multimedia Solutions, based in South Africa, provides MMS message solutions to wireless carriers and brand owners using its proprietary MMS messaging platforms. The MMS messaging platform provides significant benefits for wireless carries including improved messaging throughput, better quality and reduced bandwidth usage on a per message basis. The Multimedia Solutions platform is offered as a managed service, thereby reducing upfront capital costs for wireless carriers. Lenco Media’s services include a full suite of online performance marketing, search engine optimization and lead generation tools. Admaximizer.com is a real time campaign management platform for online advertising that enables advertisers to obtain the best response to their campaigns. The AdMaximizer platform manages the creation and display of online campaign materials such as banner advertisements, landing pages and email offers by using campaign performance related data, keyword search listings, and search engine optimization components. Digital Vouchers is a mobile phone and Internet marketing platform under development which is designed to enable brand owners to extend offers to consumers which can then be redeemed via mobile phones at point of sale in a retail outlet. CellCard is a software platform under development that is designed to provide brand owners with the ability to download mobile content such as a video clip to a mobile phone and also provides a mobile payment platform which can be used to pay for goods and services, either person to person or person to business.

Note regarding EBITDA adjustment

The figures in this release discussing EBITDA are non-GAAP financial measures. Management believes certain non-GAAP measures provide relevant and meaningful measures by which investors can evaluate the business. The Company defines EBITDA as earnings or loss before interest, income taxes, depreciation and amortization. The following table contains a reconciliation of net income to EBITDA:

	Three Months Ended June 30,						Six Months Ended June 30,
	2010			2009			2010			2009
	(unaudited)			(unaudited)			(unaudited)			(unaudited)
Net income attributed to Lenco Mobile Inc.		($687,262	)		($137,382	)		($928,873	)		($155,443	)
Interest		112,825			97,324			346,125			102,021
Taxes		156,446			254,250			131,884			305,915
Depreciation and amortization		742,993			613,762			1,454,729			926,220
EBITDA	$	325,003		$	827,953		$	1,003,865		$	1,178,713

Forward Looking Statements


Lenco Mobile Inc.
and its subsidiaries
Consolidated Balance Sheets

			As of
			June 30, 2010			Dec. 31, 2009
			(unaudited)			(audited)
ASSETS
	Current assets:
		Cash and cash equivalents	$	1,079,658		$	386,811
		Investments		616,688			-
		Accounts receivable, net		3,216,838			2,632,995
		Debt issuance costs, net		17,945			52,885
		Original issue discount, net		28,625			80,375
		Notes receivable, current portion		65,000			65,000
		Other current assets		128,693			356,179
	Total current assets			5,153,447			3,574,245
		Property and equipment, net		1,558,308			1,533,499
	Other noncurrent assets:
		Intangible assets – goodwill		3,537,676			3,562,322
		Intangible assets – other, net		9,108,862			10,300,766
		Other noncurrent assets		29,641			20,685
	Total other noncurrent assets			12,676,179			13,883,773
Total assets			$	19,387,934		$	18,991,517
LIABILITIES AND SHAREHOLDERS’ EQUITY
	Current liabilities:
		Accounts payable and accrued expenses	$	1,909,821		$	1,299,934
		Current maturities of debt		2,672,583			3,575,111
		Debt discount		(55,625	)		(122,375	)
		Accrued interest on debt and obligations		85,280			182,640
		Current contingent consideration liability		589,811			607,950
		Income taxes payable (receivable)		(211,365	)		126,988
	Total current liabilities			4,990,505			5,670,248
		Debt, net of current maturities		137,487			95,916
		Warrant put liability		60,000			60,000
		Contingent consideration liability, net of current portion		-			782,835
	Total liabilities			5,187,992			6,608,999
	Shareholders’ equity:
		Preferred Stock , 1,000,000 shares authorized, $.001 par value,
		0 shares issued and outstanding at both June 30, 2010 and
		December 31, 2009		-			-
		Common stock, 250,000,000 shares authorized, $.001 par value,
		65,877,746 and 65,049,084 shares issued and outstanding at
		June 30, 2010 and December 31, 2009, respectively		65,878			65,049
		Additional paid in capital		32,076,448			29,274,041
		Other comprehensive income		330,828			371,204
		Retained earnings (loss)		(18,256,648	)		(17,327,776	)
	Total Lenco Mobile Inc. shareholders’ equity			14,216,506			12,382,518
		Noncontrolling interest (deficit)		(16,564	)		-
	Total equity			14,199,942			12,382,518
Total liabilities and shareholders’ equity			$	19,387,934		$	18,991,517


Lenco Mobile Inc.
and its subsidiaries
Consolidated Statements of Operations

	Three Months Ended June 30,						Six Months Ended June 30,
	2010			2009			2010			2009
	(unaudited)			(unaudited)			(unaudited)			(unaudited)

Revenue	$	5,243,400		$	4,445,943		$	9,027,620		$	5,894,663

Cost of sales		2,228,591			2,170,157			3,854,773			2,536,944

Gross profit		3,014,809			2,275,786			5,172,846			3,357,719

Operating expense:
Sales and marketing		266,414			78,092			411,000			106,500
General and administrative		2,306,605			1,320,179			4,129,694			1,966,480
Research and development		133,352			49,562			276,211			106,025
Depreciation and amortization		742,993			613,762			1,454,729			926,220
Total operating expense		3,449,363			2,061,595			6,271,634			3,105,226

Income (loss) from operations		(434,554	)		214,191			(1,098,788	)		252,493

Other income (expense):
Interest income (expense), net		(112,825	)		(97,324	)		(346,125	)		(102,021	)
Other income (expense), net		0			0			631,360			0
Total other income (expense)		(112,825	)		(97,324	)		285,235			(102,021	)

Income (loss) before income taxes		(547,379	)		116,867			(813,553	)		150,472

Income tax expense		156,446			254,250			131,884			305,915

Net income (loss) including noncontrolling interest		(703,825	)		(137,382	)		(945,437	)		(155,443	)

Less: Net income (loss) attributed to noncontrolling interest		(16,564	)		0			(16,564	)		0

Net income attributed to Lenco Mobile Inc.		($687,262	)		($137,382	)		($928,873	)		($155,443	)

Net income (loss) per share		($0.01	)		($0.00	)		($0.01	)		($0.00	)

Weighted average shares outstanding		65,163,803			54,157,214			65,106,760			48,753,049

Statements of Comprehensive Income

	Three Months Ended June 30,						Six Months Ended June 30,
	2010			2009			2010			2009

Net income (loss)		($687,262	)		($137,382	)		($928,873	)		($155,443	)

Foreign currency translation adjustment		(91,841	)		830,847			(82,064	)		787,121
Unrealized gain on investments		41,688			-			41,688			-

Total comprehensive income (loss)		($737,415	)	$	693,465			($969,249	)	$	631,678

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LENCO MOBILE INC. Announces Rollover of Debt to 2011

SANTA BARBARA, Calif., Jul 01, 2010 (BUSINESS WIRE) — Lenco Mobile Inc. (Pink Sheets: LNCM) today announced that it has extended a convertible note payable to January 16, 2011.

Michael Levinsohn, CEO and President of Lenco Mobile Inc., announced that on June 30, 2010 the company extended a convertible note, with a face amount of $100,000, together with any accrued and unpaid interest on the note, from July 16, 2010 to January 16, 2011. Levinsohn said, “The extension of the note allows us to utilize our positive cash flow from operations to expand our mobile business into Mexico, the United Kingdom and Asia. We continue to engage with wireless carriers in these regions and the response to our service and solutions offering remains very positive.”

About Lenco Mobile Inc.

FORWARD LOOKING STATEMENTS: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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LENCO MOBILE INC. Announces Conversion of Debt to Equity

SANTA BARBARA, Calif. –(Business Wire)–

Lenco Mobile Inc. (Pink Sheets: LNCM) today announced that it has converted approximately $2.8 million of short-term debt to common stock.

Michael Levinsohn, CEO and President of Lenco Mobile Inc., announced that the company has converted approximately $2.8 million of promissory notes, plus the related accrued interest on the notes, into 828,662 shares of Lenco Mobile Inc.’s common stock. “The conversion of the notes into common shares strengthens our working capital position and is indicative of the confidence in our strategy and expanding operations. We continue to increase revenues and expand our global footprint and the conversion of the debt into equity positions us well to further accelerate our growth,” said Levinsohn.

Approximately $1.27 million of the debt converted to equity consisted of a loan by Rendez-Vous Management Limited to Lenco Mobile Inc. Rendez-Vous Management Limited previously committed to provide up to $5 million of capital of which approximately $3.73 million remains to fund Lenco Mobile Inc.’s expansion into the high growth Asian and Latin American markets. “With the support of Rendez-Vous Management Limited, we believe we are well positioned to grow significantly over the next twelve months,” said Levinsohn.

Lenco Mobile Inc. is continuing the application process to have its common stock listed for tradng on the Nasdaq Capital Market, which the company hopes to conclude soon.

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Lenco Mobile and Jetcast Announce Availability of Program to Reward Internet Radio Audiences

Lenco Mobile Inc., a leading mobile phone and Internet solutions provider, and Jetcast, Inc., a leading provider of monetization solutions for Internet radio and television broadcasters, today announced the availability of the their RadioLoyaltyTM Internet radio loyalty program to all Internet radio broadcasters.

Santa Barbara, CA (Vocus/PRWEB ) June 17, 2010 — Lenco Mobile Inc., a leading mobile phone and Internet solutions provider, and Jetcast, Inc., a leading provider of monetization solutions for Internet radio and television broadcasters, today announced the availability of the their RadioLoyaltyTM Internet radio loyalty program to all Internet radio broadcasters. The RadioLoyalty program rewards Internet radio audiences for listening to their favorite Internet broadcasts and for performing searches, reading news, checking weather and engaging in many other activities right from inside the station’s player. Lenco Media Inc., a wholly owned subsidiary of Lenco Mobile Inc., worked with Jetcast to develop the technical infrastructure for the RadioLoyaltyTM platform. The platform is powered by a leading provider in loyalty based infrastructure.

“The RadioLoyaltyTM loyalty program is free for stations and listeners to use. It is a win-win situation because RadioLoyalty rewards the listener and the station at the same time,” said John Williams, CEO of Jetcast. The RadioLoyalty Loyalty platform operates as a points based system that rewards listeners for their interaction with the player. After a listener registers with the loyalty program, they will automatically earn points for various activities they perform within the player. Listeners can earn points by listening to, or watching a participating station’s Internet broadcast, referring friends and recommending the station, using the built in search bar and apps, downloading music, media purchases, and much more. RadioLoyalty points can be redeemed for goods and services inside the RadioLoyaltyTM store. Listeners can also customize their player with additional applications available at the RadioLoyalty Apps store. Listeners using a station containing RadioLoyalty can do more with their player while listening to their favorite songs thus increasing user satisfaction. Listener’s can register with the RadioLoyaltyTM loyalty program through participating Internet radio station players and websites. The RadioLoyalty program works on desktops and laptops, on mobile handsets, and soon, on participating set-top-boxes so listeners can earn RadioLoyalty points no matter what device they are using to access the broadcaster’s stream.

The RadioLoyaltyTM loyalty platform rewards the station’s Internet broadcast audience, but is also “focused on helping Internet broadcasters succeed in the digital marketplace,” said Williams. “The tools within the RadioLoyalty platform enhance audience satisfaction, dramatically increase the usage of the broadcaster’s Internet broadcast, and grow the station’s monthly recurring revenue because much of the inventory generated in the player is presold. Better yet, the platform provides additional revenue streams, like merchandise sales, so Internet radio stations no longer are totally dependent on advertising sales”, Williams concluded. The player is completely customizable so broadcasters can create their own look and feel and the audience is included in Jetcast’s ReplaceAds Internet broadcast audience. Comscore ranks ReplaceAds’ audience at 20.7 million unique listeners in the US, according to Comscore’s May 2010 Entertainment-Radio report. Stations can sign-up to use the RadioLoyalty platform by visiting www.RadioLoyalty.com.

For more contact information,
Lenco Mobile Inc.
Michael Levinsohn, CEO and President
+1-805-308-9199

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LENCO MOBILE INC. Announces Revenue Growth of 161% For First Quarter of 2010, Expands International Operations

05.17.10, 01:11 PM EDT

BusinessWire – Lenco Mobile Inc. (Pink Sheets: LNCM) today announced its financial results for the first quarter of financial 2010, and provided updated information on its international expansion.
Revenue for the three months ended March 31, 2010 was up 161% to $3,784,220 compared to $1,448,720 for the three months ended March 31, 2009. Revenue for the mobile phone business segment was up 29% to $1,099,000 and revenue for the online operations was $2,365,020. The online operations were acquired on March 1, 2009, making first quarter comparatives year-over-year not meaningful.
Announcing the results, Michael Levinsohn, CEO and President of Lenco Mobile Inc., said “The growth in revenue is in line with our budgets for the first quarter. We anticipated making a loss at the net income level because we have invested heavily in new technology platforms and we have high amortization and depreciation charges. We have spent $142,859 on research and development costs which will benefit future revenue streams as we continue to expand internationally. Despite these expenses, our EBITDA remains positive and our net cash provided by operating activities was $292,782 in the first quarter of 2010.” At the net income level, Lenco Mobile posted a loss of $241,611. General and administrative costs were up by 182% to $1,823,090. This was primarily a result of the expansion of the staff and infrastructure necessary to expand operations in South Africa and the United States.

Lenco Mobile also announced that it had restructured its international operations in order to efficiently deliver the group’s products and services to wireless carriers and brand owners. Michael Hill, President of Lenco Media Inc., a Lenco Mobile subsidiary has been appointed to head Lenco Technology Group. Lenco Technology Group provides the technical infrastructure and operational support to Lenco Mobile’s international clients.

Since October 2009, wireless carriers have successfully sent more than 250 million MMS messages using Lenco Mobile’s MMS messaging platform, which is installed in South Africa, Australia, the United Kingdom and the United States. The MMS messaging platform enables wireless carriers to send high volumes of MMS messages in a cost effective and efficient manner. “So far, we have generated the bulk of our revenue from carriers in South Africa and we are only now starting to see progress in the United States and Australia. We believe that during the next three to six months we will start seeing revenue from other regions, including Latin America, Asia and Europe,” said Levinsohn.

About Lenco Mobile Inc.

SOURCE: Lenco Mobile Inc.

Corporate Inquiries: Lenco Mobile Inc. Michael Levinsohn CEO and President Tel: +1 805 308 9199. Email: michael.levinsohn@lencomobile.com www.lencomobile.com

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LENCO MOBILE INC. Announces Connectivity With Wireless Carriers In The USA

Press Release Source: Lenco Mobile Inc. On Thursday April 29, 2010, 4:55 pm EDT
Lenco Mobile Inc. (Pink Sheets:LNCM) today announced that it had successfully completed testing of its Multimedia Messaging (“MMS”) platform in the United States of America.

Michael Levinsohn, CEO and President of Lenco Mobile Inc., announced that the company had successfully tested the delivery of MMS messages to a wide range of mobile handsets in the United States, including Samsung, LG, Nokia, BlackBerry and iPhone handsets. “We have spent the last few months sending MMS messages via various wireless carriers and in a variety of formats including compressed 3GPP video format,” said Levinsohn.

Lenco Mobile is currently sending millions of MMS messages to mobile subscribers outside of the USA and the company believes that it will achieve high acceptance in the USA. Testing in the USA was carried out through a leading third party aggregator which provides connectivity to the major wireless carriers in the USA including AT&T, Verizon and Sprint. Lenco Mobile’s leading edge MMS messaging platform is capable of sending up to 250 MMS messages per second. The company believes that this far exceeds the number of messages being sent by other commercially installed MMS messaging platforms.

During the announcement Levinsohn took time to point out that compliance with regulatory guidelines was of the utmost importance to the company. “We adhere to all of the various regulatory requirements necessary to send an MMS message to a mobile subscriber and we will only offer use of our platform to brand owners who have permission to market to their customers via a mobile phone. We do not and will not facilitate spam messages. Protecting both brand owners and subscribers is critical for us.”

Lenco Mobile’s MMS messaging platform enables a brand owner to send a MMS message in video format to the majority of mobile handsets in use today. The MMS messaging platform is installed and operational with leading wireless carriers in the United Kingdom, Australia and South Africa. Using the platform, a compressed MMS message of less than 300kb in size can be delivered to a mobile handset via the wireless carrier’s MMSC or Multimedia Messaging Switch Center. Each message can be tracked to see when it was opened and a URL, or Internet site link can be embedded into the MMS message so that a wireless subscriber can access the Internet directly from the MMS message. Some of Lenco Mobile’s other mobile solutions include itemized MMS billing solutions, mobile greeting cards and mobile newspapers.

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Jetcast Teams with Lenco Mobile to Create Innovative Radio Loyalty Program

Press Release Source: Lenco Mobile Inc. On Monday April 12, 2010, 4:26 pm EDT

LAS VEGAS–(BUSINESS WIRE)–Jetcast Inc., a leading provider of monetization solutions for Internet radio and television broadcasters, and Lenco Mobile Inc. (Pink Sheets: LNCM), a leading mobile phone and Internet solutions provider, today announced they have joined forces to launch RadioLoyalty™, a listener loyalty program created to reward Internet radio audiences for using their favorite stations’ Internet broadcasts.

The new program is designed to increase the usage of a station’s Internet broadcast. Once a listener registers with RadioLoyalty™, the listener automatically earns points for various activities including listening to, or watching, a participating station’s Internet broadcast, using any of the apps inside the new, previously announced, UniversalPlayer’s App Store, sharing via social media communities like Twitter™ and Facebook™, performing searches, and referring friends to the station, among other things. Loyalty Points can be redeemed for goods and services inside the RadioLoyalty™ store.

Lenco Media Inc., a wholly owned subsidiary of Lenco Mobile Inc., has developed the technical infrastructure for the UniversalPlayer™ and RadioLoyalty™ platforms.
“Our RadioLoyalty™ loyalty program is focused on helping Internet broadcasters succeed in the digital marketplace,” said John Williams, CEO of Jetcast. “RadioLoyalty™ contains all the tools necessary for a broadcaster to dramatically increase the usage of their Internet broadcasts, enhance audience satisfaction, and grow the station’s monthly recurring revenue. RadioLoyalty’s™ loyalty program installs easily into our UniversalPlayer™ and is free for the station and listener to use. It is a win-win situation because RadioLoyalty™ rewards the listener and the station at the same time,” said Williams.

Jetcast is currently a leader internationally in the provision of ad supported services for online radio broadcasts. According to the March 2010, comScore Key Measures report on Entertainment Radio, Jetcast’s ReplaceAds™ network reaches over 16.6 million unique visitors per month. The ReplaceAds™ network generates nearly 2 billion impressions per month.
Jetcast and Lenco will be showcasing the new RadioLoyalty™ loyalty program at NAB on April 12 – 15, 2010 in the Upper South Hall at booth SU9506ii and the new UniversalPlayer™ product at Central Hall booth #3128. Broadcasters interested in finding out more about RadioLoyalty can go to the www.RadioLoyalty.com website.

About Jetcast®

Jetcast’s mission is to make Internet broadcasting profitable for broadcasters and advertisers. We lower costs and increase revenues for broadcasters, and we increase return on advertising investments for our advertisers. Every time … and with every partner. For more information about Jetcast, please visit our website at www.Jetcast.com. For more information about ReplaceAds™, please visit our website at www.ReplaceAds.com. For more information about RadioLoyalty, please visit www.RadioLoyalty.com.

About Jetcast®

About Lenco Mobile Inc.

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LENCO MOBILE INC. Announces Acquisition of the Business of Simply Ideas, LLC

SANTA BARBARA, Calif., Oct 19, 2009 (BUSINESS WIRE) — LNCM | Quote | Chart | News | PowerRating — Lenco Mobile Inc. (Pink Sheets:LNCM) today announced the closing of its acquisition of the business of Simply Ideas, LLC in a stock for assets transaction. Lenco Mobile Inc.’s subsidiary Lenco Media Inc. acquired Simply Ideas pioneering lead management technology platform and innovative search marketing software which will complement its existing Admaximizer(TM)platform. Lenco Mobile management anticipates that the acquisition will contribute meaningfully to the profits of Lenco Media in 2010.

Announcing the acquisition, Michael Levinsohn, CEO and President of Lenco Mobile Inc., said, “Gideon Rubin and his team are at the forefront of performance marketing in this country and they bring substantial value to the Lenco Media operation. I am really pleased that they are now part of the Lenco family.”

“The combined technology that Lenco Media will now be able to bring to market is generations ahead of what our competitor’s clients and
partners have come to expect,” said Gideon Rubin former CEO of Simply Ideas who has been appointed as COO & VP of Search & Vertical Markets at Lenco Media. “We have been focused on technology and media convergence for years and I now believe that we are one of the first companies able to provide its clients with a fully integrated approach to their marketing and communications needs, covering both online and mobile,” he added.

There are a number of synergies between Simply Ideas and Lenco Media, Inc. which management hopes to leverage. Both organizations target similar verticals which should result in improved economies of scale through improved pricing and distribution. In addition, Simply Ideas has developed leading edge technology which enables full integration across mobile and Internet distribution channels. The Simply LeadGen lead management platform allows advertisers and publishers to significantly optimize their lead generation campaigns while providing a rich engaging experience for consumers. Simply Ideas also owns advanced search engine technology which will be integrated into the Admaximizer(TM)platform, thereby enhancing the speed and quality of online search. In a statement released by the company, Lenco Mobile also said that it planned to expand the Simply Ideas search capability to its mobile phone business. “Mobile search is a rapidly growing market and we now have the tools to build an integrated, international mobile search platform,” said Michael Levinsohn.

Ronald Wagner, Chairman of Simply Ideas, will join Lenco Mobile Inc.’s Board of Directors. At the announcement of the transaction, Mr. Wagner confirmed that he saw significant potential for Simply Ideas as part of Lenco Mobile Inc. and said, “This is a great opportunity for our shareholders to diversify due to the broader reach of Lenco Mobile in mobile and other high growth areas.”

About Lenco Mobile Inc.

Lenco Mobile Inc. owns and operates businesses focused on the high growth mobile marketing and Internet sectors. Lenco Mobile Inc. owns Multimedia Solutions, Lenco Media Inc., Digital Vouchers and CellCard. Multimedia Solutions, based in South Africa, provides MMS message solutions to wireless carriers and brand owners using its proprietary MMS messaging platforms. The MMS messaging platform provides significant benefits for wireless carries including improved messaging throughput, better quality and reduced bandwidth usage on a per message basis. The Multimedia Solutions platform is offered as a managed service, thereby reducing upfront capital costs for wireless carriers. Lenco Media’s services include a full suite of online performance marketing, search engine optimization and lead generation tools. Admaximizer.com is a real time campaign management platform for online advertising that enables advertisers to obtain the best response to their campaigns. The AdMaximizer platform manages the creation and display of online campaign materials such as banner advertisements, landing pages and email offers by using campaign performance related data, keyword search listings, and search engine optimization components. Digital Vouchers is a mobile phone and Internet marketing platform which enables brand owners to extend offers to consumers which can then be redeemed via mobile phones at point of sale in a retail outlet. CellCard provides brand owners with the ability to download mobile content such as a video clip to a mobile phone and also provides a mobile payment platform which can be used to pay for goods and services, either person to person or person to business.

FORWARD-LOOKING STATEMENTS: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the digital marketing industry, growth as anticipated; the positioning of Lenco Mobile Inc. products in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Lenco Mobile Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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Lenco Mobile Inc. completes acquisition of Superfly Advertising’s online advertising arm.

Lenco Mobile Inc., based in Newport Beach, California, has announced the closing of the acqusition of Superfly Advertising, Inc. in a stock for assets transaction. Lenco Mobile Inc. has acquired Superfly’s Internet marketing business in exchange for restricted shares of Lenco Mobile Common Stock. Lenco Mobile management anticipates that the acquisition, if consummated, will contribute $10 – $15 million in revenues and $1 – $2 million in EBITDA to Lenco Mobile’s operations in 2009.

The Superfly business operates a number of online affiliate advertising networks, online lead generation, search marketing, list management and online brand building platforms which are used by advertisers to enhance their online marketing activities. Included in the transaction is the AdMaximizer technology and platform which online advertisers can use to manage and measure the effectiveness of their Internet lead generation campaigns.

Superfly will provide Lenco Mobile Inc. with a platform to cross sell the mobile marketing solutions developed by Multimedia Solutions, a South African based subsidiary of Lenco Mobile Inc. There are clear synergies between online marketing and the logical extension into mobile. Once the online and mobile platforms are proven in the international market place, the organization plans to launch its fully integrated mobile phone and Internet products under the Digital Vouchers and CellCard brands.

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iLoop Mobile and Lenco Mobile Partner to Deliver a Comprehensive Turnkey Solution for MMS Mobile Marketing Worldwide

LENCO MEDIA INC. Announces the Release of the RadioLoyalty™ Internet Radio App for iPhone and iPad

LENCO MOBILE INC. Reports 2010 Financial Results, Strengthens Balance Sheet, Expands Global Mobile Reach and Implements New Internet and Mobile Radio Strategy

LENCO MOBILE INC. Continues International Expansion and Sees Growth Opportunities in the United States for MMS Solutions

LENCO MOBILE INC. Announces Successful Mobile Platform Connectivity in Singapore

LENCO MOBILE INC. Launches Mobile Internet Site Management Platform With Release of Build.mobi™

LENCO MOBILE INC. Announces the Launch of Mixed Martial Arts (MMA) and Combat Sport Video Site, Fighting.com

LENCO MOBILE Acquires New Mobile Messaging Platform

LENCO MOBILE to Present at LD Micro’s 3rd Annual MICRO Cap Conference

LENCO MOBILE Establishes Regional Head Office in Singapore

LENCO MOBILE INC. Wins Multiple Awards at 6th Annual MMA Global Mobile Awards Ceremony in Los Angeles

LENCO MOBILE INC. Announces Launch of Successful Mobile Campaigns in Australia and South Africa & Establishes Certification for MMS Messaging in the United States

LENCO MOBILE INC. Secures $10 Million Series A Convertible Preferred Stock Financing

LENCO MOBILE INC. Announces Acquisition of Jetcast, Inc.

LENCO MOBILE INC. Rapidly Expands Online and Mobile Automotive Vertical Marketing with Acquisition of G2AA, LLC.

LENCO MOBILE INC. Announces Fiscal 2010 Second Quarter Results

LENCO MOBILE INC. Announces Rollover of Debt to 2011

LENCO MOBILE INC. Announces Conversion of Debt to Equity

Lenco Mobile and Jetcast Announce Availability of Program to Reward Internet Radio Audiences

LENCO MOBILE INC. Announces Revenue Growth of 161% For First Quarter of 2010, Expands International Operations

LENCO MOBILE INC. Announces Connectivity With Wireless Carriers In The USA

Jetcast Teams with Lenco Mobile to Create Innovative Radio Loyalty Program

LENCO MOBILE INC. Announces Acquisition of the Business of Simply Ideas, LLC

Lenco Mobile Inc. completes acquisition of Superfly Advertising’s online advertising arm.

LENCO MOBILE INC. Reports 2010 Financial Results,
Strengthens Balance Sheet, Expands Global Mobile Reach and Implements New Internet and Mobile Radio Strategy