Mobile IVR

In a fast paced environment or during a car ride, the Mobile IVR application is a great offer for consumers on the go. The Mobile IVR offers users a route to access the content they want, but by listening rather than reading! The IVR application gives mobile users the ability to send email and text messages by speaking into the mobile devices, therefore broadening the interactivity between the consumer and the offer. Voice channel mobile marketing allows consumers to ‘opt in’ to mobile campaigns with a voice call, while the campaign would reply back with a voice call or text message. The reverse is also possible where consumers ‘opt in’ with a text and receive a response back via IVR. The point is to make the offer consumer friendly and allow the user to participate in mobile marketing advertisements easily.