We offer brand owners the ability to send bulk MMS messages to their customers using our MMS messaging platform. Our MMS messaging platform is comprised of the following products and services:
FlightDeck is our proprietary bulk MMS messaging server that is installed at the Wireless Carrier’s technology centre. FlightDeck delivers MMS messages in a fully automated, managed environment enabling the Wireless Carrier to track the scheduling and uptake of MMS messages, as well as the load capacity and timeslot allocation. FlightDeck can also prioritize an MMS campaign that is time sensitive so that the campaign is delivered at the right time and to the right mobile phone subscribers. FlightDeck also offers the ability to update content remotely and on the fly, should the objectives of the campaign change in real time. FlightDeck manages both risk and efficiency, ensuring that each campaign distributed via FlightDeck does not interfere with another client campaign. Multiple sending options are facilitated, and available capacity is utilized in a way that prevents Wireless Carrier network overload and delivery failure. We license FlightDeck to Wireless Carriers at fixed rates for their own use in managing their own MMS messaging campaigns.
FlightPlan is our mobile marketing campaign design and management system. FlightPlan takes the guesswork out of planning and designing MMS campaigns, allowing anybody to construct a successful MMS message, backed by the technological capability of FlightDeck. FlightPlan puts the versatility and functionality of FlightDeck in the hands of the campaign manager. FlightPlan offers brand owners and advertisers a simple to use graphical user interface that creates and sends MMS messages via the Wireless Carrier. FlightPlan sets the business rules and provides campaign measurement tools for the advertiser to measure the uptake of the MMS offer. FlightPlan also sets the orientation of the visual images and integrate the audio files so that they are delivered in the most efficient manner.
The EPS server application, jointly developed by us and a strategic partner in Germany, enables a Wireless Carrier to deliver bulk MMS messaging outside of their core network MMSC by uniquely encoding an MMS message. Current trials indicate one of the major benefits of the EPS application is its ability to deliver approximately 500 MMS messages per second, at a fraction of the capital cost, compared to the current network capacity at many Wireless Carriers of less than 50 MMS messages per second. EPS offers Wireless Carriers access to high volume bulk MMS messaging with minimal capital investment, versus other multi-million dollar MMSC applications.