Mobile Short Code

Short code messaging occurs when a mobile recipient ‘opts in’ or ‘opts out’ of a mobile marketing program from their mobile phone. These codes are useful for marketing purposes because they are used in place of longer numbers, making them user friendly with easy to remember short codes. The mobile opt-in platform offers a competitive edge in mobile marketing because they allow a greater audience to be reached more effectively. The mobile users engaging in short code promotions are charged at a standard rate for either receiving or sending a mobile message.